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5 Reasons Why Google Could be fined by EU for Android Antitrust Violations

Google could be fined by the EU for ongoing android antitrust violations, demanding Alphabet’s Google to stop offering financial incentives to smartphone makers to pre-install Google Search.

#1 Using Dominant Android Mobile Operating Systems

The EU’s 150-word page document was sent to complainants last week. The EU sent a copy to Google in April in which it accused the company of using an Android mobile operating system to block off competitors.

#2 Google Offers Discounts to Mobile Phone Manufacturers

The EU competition enforcer said it planned to tell Google to stop payments or discounts to mobile phone manufacturers in return for pre-installing Google’s play Store with Google Search.

They want the US technology giant to stop offering smartphone makers to pre-install propriety apps because it restricts downloading other operating systems on Android phones.

#3 The Complaint was Initiated by FairSearch

FairSearch, a lobby group supported by companies initiated the Commission’s investigation in March 2013, hoping to ensure that other companies were not disadvantaged be search engine market dominance.

#4 A Large Fine to Ensure Deterrence

The Commission said that is “intends to set the fine at a level which will be sufficient to ensure deterrence.”

This could see Google facing a large fine due to anti-competitive practices which began in 201 1 and continue.

The fine could be based on revenue from AdWords clicks by EU users, Google Search product queries, Play Store apps and AdMob’s advertisments.

#5 An Android Model that is Good for Competition and Consumers

Google said, “We look forward to showing the European Commission that we’ve designed the Androids model in a way that’s good for both competition and consumers, and supports innovation across the region.”

David Lintott is a freelance journalist, covering culture, sport and society. He hails from the decaying seaside town of Eastbourne, which he considers the source of his world-weariness.

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