Facebook is testing “Messenger Day” a clone of Snapchat Stories, available in Poland, where Snapchat has not dominated the technology landscape.
Facebook has stated that Messenger Day has launched a small test:
“We know that people come to Messenger to share everyday moments with friends and family.”
“In Poland we are running a small test of new ways for people to share those updates visually.”
How Similar is Messenger Day to Snapchat Stories?
Messenger Day is a clone of Snapchat’s Stories where you can post a photo or video, which disappears in 24 hours. This can be sent to specific friends.
Stickers: Specific Versus General Categories
Facebook’s Messenger Day also offers specific sticker categories to show how you are feeling and what you are doing, whereas Snapchat’s stickers are more general.
Messenger Day Uses Graphic Filters
An innovation that Facebook uses is graphic filters that suggest what to share, distributing information easier than just offering holiday and location details on Snapchat.
Facebook has stated:
“Whereas on Snapchat, stickers are a little more versatile and general, Messenger Day has specific categories so you can show how you’re feeling, what you’re up to, what you want to do etc.”
Bringing Messenger Day to the US
Unless Messenger Day does well abroad, Facebook may not bring the messaging system to the US due to high competition from Snapchat.
Testing how Messenger Day does abroad in regions where Snapchat is not popular seems to make the most commercial and competitive sense.
Making Use of Foreign Terrain
Although the messenger app industry is very competitive, with Instagram Stories copying Snapchat’s model, there is a gap in the market abroad in regions where Snapchat isn’t widely used.
Facebook’s massive team has a competitive edge in being able to launch the messenger system quickly in foreign countries, testing markets to examine what works.