Facebook is testing a new jobs feature that allows page administrators to make job postings, immediately receiving applications directly from candidates, which could develop into competition with LinkedIn.
Facebook’s LinkedIn Feature is in Testing
A company spokesman told Reuters, “Based on behavior we’ve seen on Facebook, where many small businesses post about their job openings on their Page, we’re running a test for Page admins to create job postings and receive applications from candidates.”
What is the Advantage of a Company Posting Jobs on Facebook?
An advantage of companies posting jobs through Facebook is that it could drive traffic to their Facebook pages, pushing their followers and engagement up.
According to brandwatch.com, Facebook is now the fifth-most-valuable public company in the world. Its market value is around $321 billion.
There are 1.71 billion monthly active users (as of July 2016).
Facebook Will be Direct Competition to Job Sites
As well as LinkedIn, Facebook could compete with other job sites such as Workable, Jobscore and Work4.
The advantage of posting a job on Facebook is that it is shareable, easily displaying key information like job title, full or part-time and salary for all to see.
The job postings would show in a Jobs tab on the Page, where job seekers would be directed.
Users could be able to apply using the page, helping people apply for multiple roles at once.
Possible Developments for Facebook Job Feature
Facebook’s appeal is that many people log in and out of their accounts during the day. Therefore job ads and pages are more likely to catch the eye of a viewer compared to jobseekers going directly on jobsites like LinkedIn.
Companies that post jobs may also get a much-needed boost to engagement on their pages.
If successful companies may introduce a chat feature to deal with jobseekers queries, allowing for immediate feedback and clarification.
Do you think a Facebook job feature would be successful or would pushy ads and pages get dismissed in favor of traditional job sites like LinkedIn?