Your profile is the most important component which when created properly will result in a lot of Instagram followers who may be further interested to know more about your company and your product. It is more this reason the Instagram bios are so popular, especially amongst the Instagram Business account holders.
There are lots of reasons as to why Instagram bio is considered to be a crucial factor for Instagram Marketing success why experts like Stormlikes.com focus more on it.
- First, this is the only component of Instagram that will allow you to establish a better connect with your followers. As you may know that Instagram is an essential photo and video sharing app wherein you cannot use any text to tell your users more about you and your product.
- Secondly, this is the only place you can add a suitable and relevant link that will take the followers to your website directly from the platform to know more about your business and product.
All you have to do is make sure that you take your users to the latest promotional page. Your bio is the only element that will have the added power to grab the attention of other users as compared to your photos or video posted.
The minimalist design
Modern people, SEO and search engines all seem to be very fond of minimalist design and Instagram bio is the ultimate example and an epitome of minimalist design. There is a strict limitation of 150 characters within which you should include everything that you want to say along with the clickable URL or any other call to action. You can achieve this by:
- Describing what your business does
- Use the slogan of your brand or
- Hype up your website.
You can do one or all of the above and in each case, you will get the best results and more followers.
Minimalist design does not mean you cannot be creative in your approach. In fact, minimalist design is the only thing that will allow you to be more creative. You will need to use your brains to choose the best elements and components to use it in, and without being creative, this will be a feat that is hard to achieve.
It all depends on how you will craft your profile. For example, you can take a minimalist approach in creating your profile by linking it with your branding.
Summing it up
Ideally, minimalist Instagram bios are very useful and extremely popular for bigger brands. All major e-commerce brands boast that it is their bios that have helped them to promote their business and product together with their branded hashtag.
In keeping with the minimalist design trend, you can include a powerful and catchy call to action in your Instagram bio. This is a smart move that is highly appreciated by the users as well as the search engines.
A strong CTA will make your promotion exclusive on this popular and widely used platform, especially if you are into selling any product.